notifICE is your backup parachute, the spare tube to your mountain bike, the beacon in your backcountry kit. We believe that safety shouldn’t hold a person back from adventure, quite the opposite, it should compel you to live life to the fullest. notifICE is an app that automatically alerts your ICE (In Case of Emergency) contacts when you dial 9-1-1 and sends them your location via Google maps. It then displays pertinent medical/personal information for first responders and good samaritans. Get the app, let your family know where you are going, and capture epic lives.